personal branding Category

Reputation & Potential

We see huge changes when it comes to who your clients are listening to and choose. We are heading from experience to potential, from history to future. What we used to call soft skills are today the hard skills that effectuate results. Your professional reputation is your highest valued asset and a very effective tool […]

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Great People Don’t Have A Resumé

  Marketing icon, Seth Godin wrote a while back in his blog: “I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all” The exciting jobs or projects are not filled with people who send in their resumés. Instead they have a strong Reputation which is the golden key […]

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Building A Great Reputation

I’m kind of a nerd having focused on one exciting area in my professional life for the last ten years – the power of your professional reputation as an individual. For that reason I’m often asked if being a nerd is an advantage building a strong reputation. My answer would be yes, if you in […]

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The magic symbiosis between reputation and expectation

What your customers are buying from you as a consultant or entrepreneur is the expectations that you create for the future. In spite of this we very seldom promote it, we just introduce track-record and historical facts. As a consultant or entrepreneur, you are your reputation, it’s the one thing which everything in your business […]

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A great business idea

Everyone that we meet today agree upon the vast value of their reputation, yet nobody knows what it looks like and as far as we know we are the only ones that work with it in this systematic way. Sounds like a great business idea, eh? We also on a daily basis see articles in […]

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Are top executives utilizing the reputation possibilities?

Fifty percent of the corporate reputation is tied to the reputation of the CEO and top executives. Corporate reputation has today top priority among leaders around the world, yet very few are aware of their own reputation or the the reputation of the top executives. There are huge economical values at stake here.  This possibility […]

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A question that will affect your professional future

Richard Branson recently said in an interview: ”Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important – it is your most valuable  and highly valued possession” Your professional reputation determines your success at work, in your career and […]

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Three questions that are vital to your reputation

I have always liked the elegance of simplicity. If you just consider and work on these three questions, they will have a vital impact on your reputation and on your success as an individual. Do you know your reputation as of now. The truth is always in the eyes of the beholder. Here you will […]

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Are you looking for attractive talents in the wrong way?

Spent last evening on a seminar by Grant Thornton and one of the problems that was discussed was how hard it is to find the right talents today. It will be even harder in the near future. To me it’s all about what you are looking for and how you are looking.  If ambition, personal […]

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Let’s talk about Reputation in London

One of our “Let’s talk about reputation” was launched together with Barry O’Brien in London yesterday. The general idea is to get 8-10 people together in a room and for a couple of hours to discuss the vital importance of reputation. Of course, I take the opportunity to introduce our way of thinking about reputation […]

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Be so good that you can’t be ignored.

In a previous blog, I wrote about my ambition to be the best in my area of expertise, but I have changed perspectives. To be the best is a matter of comparing – and comparing to whom and what? Instead it’s about, as Cal Newport puts it, to be so good that you can’t be […]

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Take your LinkedIn profile from history to the important future

Research from Stanford University and Harvard Business School points to the fact that your potential for the future and desire to make your customers successful is much more important than your history. What your clients buy is the expectation that you arise with your experience, ambition, strengths and unique qualities. They buy You, Your reputation […]

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Individual reputation is a dominant factor.

Reputation is the number one in Europe when it comes to what leaders and consultants pinpoint as most important today. Global finance leaders put reputation before profit in the long time perspective. Economists in the US are estimating that 75 percent of a company’s real value is tied to it’s reputation – this is the […]

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To introduce your potential in a trustworthy way

Your potential to solve your clients problems and add substantial value is always No 1 when we are picked for an important assignment or project. The main question is – how can you in a trustworthy way introduce your potential to important customers? In order to do this in the best possible way, you should […]

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You will always be second to arrive

Most of the decisions about you are made when you are not present – the ”only” thing present is your reputation. These are the moments when your customers discuss if they will offer you that exciting project or job, or when they consider you for new possibilities within the company. These are the moments when […]

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Threats to your individual reputation

Warren Buffet, one of the most successful businessmen i the US says: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”. You can loose money many times but loosing your reputation can ruin all your efforts. There are many threats to […]

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Three questions that will determine your reputation.

I have always liked the elegance of simplicity. I would say that there are three questions that are crucial for developing your reputation as an individual with the potential of determining your professional future. Are you aware of all the parts of your reputation as an individual? It is your most valuable possession and most […]

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The Reputation Resume

I have been asked so many questions about the Reputation Resume since we launched it a a couple of years ago – and we see exciting results. This is  the document we use to promote your reputation and potential – it puts your will to succeed in the future before what you have done in […]

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The power of inspiration

What clients care the most about are the things that touch, move and inspire them. They make their decisions based on emotions and after that they look for the logical facts that support their decisions. Companies that grow more than 15 percent per year do it by the employees inspiring their customers. The question is […]

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The great power of expectations

When you know your professional reputation, you can take ownership of it and expand it. One of the most important tools in this process is to consider and describe what expectations you can arise with your clients. It’s the future, not the past that makes you as a professional person interesting. Research stretching from professor […]

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Are most CEOs missing the company’s greatest value?

Economists in the US estimates that 85 percent of a company’s value is tied to its reputation. In an article by Leslie Gaines-Ross of Burson-Marsteller a while back she shows the immense value of a CEO’s reputation. The market capitalization is more or less depending upon this. According to this research, a CEO’s reputation represents […]

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Global finance leaders put reputation as the number one

In an article in the finance magazine Economia, it says: “More than three quarters of global finance leaders say they are willing to put reputation before profit for long-term benefit” . I have written before about how 75 percent of a company’s value is tied to its reputation and, it gets confirmed again. Something that […]

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How leaders can attract the right talents

Your professional reputation as a leader has a great impact on the success of the company. It determines your ability to inspire employees and customers and to attract investors. One thing that is overlooked is how it can attract the exciting talent that will contribute to the success of the company. Your professional reputation will […]

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Featured in the Swedish CEO Magazine

In the last issue of VD-tidningen ”CEO Magazine” there is a 4-page interview with me about how we work with Your Professional Reputation on a leadership level. In the same article, there is an interview with one CEO how went through the process. It is very interesting to read about his experiences. The professional reputation […]

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What is the real value of your reputation?

I often say that there is no way to put a price on your professional reputation, its value to you is priceless. Sometimes we get the question if someone has actually estimated the real value and two things come to my mind. The Carnegie Institute of Technology has done research on what creates financial success […]

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The unbeatable combination to be Top of Mind

Two decisive key factors today for success as a consultant, entrepreneur or leader are your professional reputation and your potential. What would happen if those two joined forces when you look for new clients and projects? You will get an unbeatable combination. Your professional reputation is your perceived expertise, your talents and unique qualities. When […]

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Credibility – it decides every deal

A while back I started to explain to CEO of an advertising agency about our kind of business. She interrupted me and said: Ah – that’s my credibility – It decides every deal”  At that moment I knew that I could not explain it in any better way. Credibility is a vital part of your […]

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Soft skills have become hard skills

We hear it from organizations like  A great place to work, we hear it from the recruitment industry – actually we hear it from everywhere today, how soft skills have become the hard skills – skills that really matter. Soft skills like passion, ambition, your ability to inspire, your entrepreneurial mind and your trustworthiness determine […]

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It´s on the edge that your real professional reputation is formed.

Many see things as they are, entrepreneurs see things as they could be. An entrepreneur is the difference between getting things done and making things happen. They see the next big thing and are on the edge, where the interaction takes place and things happen. It is also here that your real professional reputation is […]

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You are not a brand – you are a person with a professional reputation

Seth Godin, the marketing icon, recently expressed something that I totally agree upon when it comes to personal branding. He said: ”You are not a brand, you are a person with a professional reputation.”  Your brand or your name is simply your reputation. Your professional reputation is your most valuable asset. It’s important however to […]

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