When you know your professional reputation, you can take ownership of it and expand it. One of the most important tools in this process is to consider and describe what expectations you can arise with your clients. It’s the future, not the past that makes you as a professional person interesting. Research stretching from professor Micael Dahléns book Nextopia to Harvard Business School and Stanford University confirms this.
Your success today is without any doubt connected to expectations for the future. Let us once and for all get rid of the myth that you are no better than your last performance and establish that you are no better than your next performance. It’s a new mindset that opens up so many possibilities and most of us are missing the whole thing.
When we work with individuals who have become aware of their reputation, their Next Big Thing is a vital tool. This is surprisingly difficult for many to pinpoint, probably because we are used to introducing ourselves just by historical facts instead of what our clients are actually buying. In one of the conclusions from Harvard Business School it says that what you want to accomplish in the future is more valuable than what you have accomplished in the past, however substantial it might have been.