Richard Branson recently said in an interview: ”Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important“
Your professional reputation determines your success at work and how you will succeed as a consultant, leader or entrepreneur. It determines whom your customers will listen to and whom they will trust. Can anything be more profitable to analyze and develop than this?
How well do you know your professional reputation? That question will without any doubt determine your professional future.