Reputation Means Power

bildMany see things as they are, entrepreneurs see things as they could be. An entrepreneurial mindset is the difference between getting things done and making things happen. They see the next big thing and are on the edge, where the interaction takes place and things happen. It is also here that an attractive professional reputation is formed. On the edge is where the passion is and where change happens. As Tom Peters puts it – Excellence is not an ambition, it’s the next five minutes. Here, you find the passion to deliver something really, really good. Victor Cheng – Business Advisor for top consultants nailed the importance of reputation

“Your professional reputation is everything. It is the one thing by which everything else in your career revolves around

Reputation is the Number One key factor today since everything in your business-life revolves around it. It will kick off the client’s expectations, indicate your potential and it will build trust while you are living up to it. Today we are in the middle of a mind-shift that takes us from promoting history to future, from experience to potential but, it also takes courage to do this in new ways.

Today there are huge possibilities to collaborate in new ways across the globe and the key factors will be reputation and trust. In the global market, you can’t afford not to take every possibility to find the things that is unique and give you competitive advantages. The price for not taking advantage of your reputation is high.

Entrepreneurs , Consultants And Freelancers In Focus In 2015

file1441279893431For you as an entrepreneur, consultant or freelancer your reputation is everything, it’s the one thing that everything else revolves around.

My main focus, working with Reputation in 2015 will therefore be working with these exciting people to explore what their reputation looks like and see how it can be expanded to attract new profitable clients or investors. 

Today there are huge possibilities to collaborate in new ways across the globe and the key factors will be reputation and trust. In the global market, you can’t afford not to take every possibility to find the things that is unique and give you competitive advantages. The price for not taking advantage of your reputation is high. We will be ready with a special offer for you.

Relaunching Let’s Talk About Reputation

5d16c62c-1940-11e4-8e5e-12313d1c3a13-largeThis year I will relaunch “Let’s Talk About Reputation” that started off in London together with Barry O’Brien in 2014. This will be roundtable discussions focusing on the new and exciting possibilities tied to your professional reputation as an individual and how this will affect your company or the company that you are working for.

The number of participants will be limited to 8-10 on each occasion. It will be both open events and, it can also be tailor made for management teams, boards of directors, consultant groups – or the team that you want to put together for these occasions.

Building A Reputation, Not A Resumé

Skärmavbild 2014-11-18 kl. 11.58.40It’s exciting times for entrepreneurs with lots of new possibilities and new ways of collaborating globally. But, the crucial key factors are no longer the same. Today it’s about building a Reputation and Trust, not a Resumé. Thinking back I must admit that I have never bothered writing a Resume in my entire life, except my LinkedIn profile.

I have always tried to deliver value, knowing my perceived strengths and in that way expanding my Reputation and living it.

Reputation is the Number One key factor today since it also kicks off the expectations that makes your clients interested in you. It will indicate your potential and it will build trust while you are constantly living up to it. Today we are in the middle of a mind-shift that takes us from promoting history to future, from experience to potential but, it also takes courage to do this in new ways.

Your Professional Tagline

LIWall Street Journal recently had as a headline: ”Your resumé in 140 characters”. They were looking at promoting yourself on Twitter in the limited space that it offers. There is an effective alternative though. 

When preparing the report to the individuals we engage with when we work with their Reputation, we also include a tagline. This is your professional reputation in one sentence and, at the same time it indicates your potential. It is important to realize that it’s not what you say about herself – it’s how you are perceived by your professional network compressed into one sentence.

Combined with a picture it is an exciting little marketing tool by itself.

Don’t Jeopardize Your Reputation By Being Undervalued

DSC_0231One of the biggest overall threats to your reputation is actually not knowing what it looks like. Only when you know your perceived strengths and unique qualities will you be in a position to fully utilize your potential, otherwise you are at risk of being undervalued and could end up in the stagnation trap. 

It boils down to one vital question – Are you where you want to be or where you think that have to be? If you aren’t where you want to be you should do something about it since your reputation is constantly valued.

The Way We Work With Your Reputation

KlU4z1RfcYC3otgkcCAzkEVpD2Q-QedHu4GNQtvs3-II get many questions how we work with Reputation. My ambition is to make a one hundred percent accurate and trustworthy description of your most valuable and highest valued asset. At the same time it’s strangely enough your least known possession, which opens up many possibilities. When you know what it looks like you can start expanding it and you will set off on an exciting journey, much better equipped, to reach the things you are aiming for.

The crucial starting point in our work is Analyzing your reputation. We present the results to you in a report at a meeting or over Skype. After this you can choose working with us in a tailor made process that runs over a 3-month period. Here we will look into mainly two key areas:

Expanding your Reputation: Your reputation takes shape in other people’s minds. From the moment you know what it looks like, you can take ownership of it and start expanding it by building on your strengths and unique qualities to fully utilize your potential.

Promoting your Reputation. Depending on where you are heading, we will look into how you can attract new profitable clients, talents or investors and stand out as unique. One of our tools is the unique Reputation Resumé, that presents your full potential and can be read in 30 seconds.

You will find testimonials about our work here

Reputation Is A Life-Changer

file0001719225336I’m often asked about the difference between Personal branding and Reputation and I actually think that they are two different species. Your reputation is not what you are saying about you, it’s all about how you are perceived by your professional network. By realizing this, you can get hold of a completely trustworthy description of your highest valued possession, you can expand it and promote it in new ways.

Reputation is the story that you put out to the world, it´s your professional DNA. As one of my clients put it – knowing your reputation is a life-changer, since you get hold of your perceived strengths and unique qualities.

What Has Surprised Me Working With Reputation

blogg_13_september_per_frykman_det_professionella_ryktetI got the question in an interview for a Conference in 2014 what has been the greatest surprises so far in working with Reputation.

The first major surprise is that although everyone that we meet agrees upon the crucial value of their reputation, surprisingly few are aware of what their own looks like or the huge possibilities that it opens up.

The second thing that has recently surprised me is the research pointing at the huge economic value of your reputation, both as an individual and as a company. It will be the cornerstone of the economy in the years to come.

The third is that it’s a to a large extent unexplored area that hides so many great opportunities.

I Want To Talk To Richard Branson

imgresI would really like to sit down and talk to Richard Branson. When I get the opportunity, I initially would like to thank him for inspiring me by the way he keeps shaking up a lot of traditional businesses making them fun and profitable – this is pure magic. As an entrepreneur I recommend you to follow his wonderful blog at Virgin. 

And, I want to thank him for putting me on the right track in my own company when he stated in an interview that his reputation was his most valuable and highest valued possession. There is nothing else. Working with reputation has been my line of business ever since and it opens up huge possibilities. 

I want to discuss with Richard Branson how he inspires young entrepreneurs and startups. He shows them ways to be famous for what they haven’t done yet by telling stories of what they want to accomplish and he gives them the courage to  realize that failure is a part of being an entrepreneur. He makes them stand out as the unique persons that they are by fully utilizing their potential.

Stories Are More Powerful Than Brands

IMG_9779Management icon Tom Peters wrote in a Tweet: ”Stories are more powerful than brands – and the best story wins”. This is also true for you as an individual and your Reputation is your story that you bring to the world and no data-based test can ever replace that.

Stories are immensely valuable and your challenge as an individual is to communicate your value and you need something that appeals to our feelings – inspiration is pure magic. At the same time, it is not enough just to tell a good story, you have to be one. But, it’s not enough to be a good story – you have to be able to tell it in a way that catches attention.

The challenge is that we often have to tell our story over and over again and it might even be expensive. There is, however another way to go about it, trying to stand out as the unique person that you are with your reputation, potential and building expectations for the future. You will be more of a story-doer, creating something unique that people will start talking about and spreading.

Building Reputation, Not A Resumé

tamastslikt-pferde-indianer-sonnenuntergang.cr2081x1386-12x8.800xIt’s exciting times for entrepreneurs with lots of new possibilities and new ways of collaborating globally. But, the crucial key factors are no longer the same. Today it’s about building a Reputation, not a Resumé. Thinking back I must admit that I have never bothered writing a Resume in my entire life, except my LinkedIn profile. I have always tried to deliver value, knowing my perceived strengths and in that way expanding my Reputation. 

Reputation is the No One key factor today since it also kicks off the expectations that makes your clients interested in you. It will indicate your potential and it will build trust while you are constantly living up to it. Today we are in the middle of a mind-shift that takes us from promoting history to future, from experience to potential but, it also takes courage to do this in new ways. 

You can listen to our breakfast seminar (in Swedish) in Stockholm on the 22nd where I together with Karin Sandin and Katy Caroan will talk about Reputation, Courage and Authenticity.

You can register here – and you will also receive a free copy of our book. 

A Complete Approach To Reputation

11My main focus area in the last ten years has been on the power of your individual reputation and the vast possibilities that it creates. As an entrepreneur everything revolves around your reputation.

I also notice that today it’s on everyones lips and even global finance leaders put it before profit in the long term view. Economists estimate that sixty percent of a company’s market value is tied to it today.

I have often tried to figure out the impact that the reputation of individual boardroom members and top executives will have on the market value. There are huge values at stake here and I see an urgent need to design A Complete Approach in the intersection between corporate and individual reputation.

Digital Nomads Are Gathering In The Cities

file7691257815721Your ability to fully use your potential lies in your willingness to expand your perceived strengths of your reputation and take bold risks building a great business for yourself or your team. We see how digital nomads now are gathering in the cities and working anywhere is becoming a norm and you can have the best talents available at your fingertips wherever they are. 

It all boils down to reputation as the golden key that opens up so many new possibilities. It builds the necessary trust that is vital in this new way of collaborating.

Your reputation is a life changer, now more than ever.

Building A ”Pagani-Inspired Team” Around Reputation

HoracioPaganiHoracio Pagani is a world famous car designer in Modena, Italy. He puts perfection into every detail of his beautiful cars and settles for nothing less. He is collaborating with the absolute best suppliers around the world to get the perfect parts for his cars.

Working with Horacio Pagani means delivering with excellence every time. In his latest car model he is even collaborating with a company specialized in sculpturing the sound of the exhaust pipes in order to get the best possible sound out of the car. I simply love those nerds. People collaborating with Horatio to build his beautiful and unique cars have a total dedication to excellence in their fields, they are monomaniacs and it all boils down to their reputation.

For ten years I and my colleagues have been exploring and working in the area of individual reputation and had the pleasure of working with more than 900 people in four different countries. The process of analyzing, expanding and promoting their reputation has always been a ”handmade” process with a great impact on their professional life . During the last few years different people have approached me about digitizing the process, making it available to many. But, last month I spent some time reading Kjell A Nordstrom’s and Per Schlingmann’s new book ”Urban Express. In this book they write:

”In a digitalized world all information will be available for everyone. This means that the value of it will keep decreasing. This also means that the value of the non digitalized will increase. A result of digitization is, with other words, that what’s digitalized will be less worth and the non digitalized will be worth more.

IMG_1563Since reputation is your highest valued possession, an idea for 2015 has been growing in my head. Besides my ”normal” work with reputation, wouldn’t it be nice to build a “Pagani-inspired” team  collaborating with the best around those aspects of individual reputation that we currently are not covering. Of course, with the same quality standards that has made Horacio Pagani famous in order to give our clients the best.

My Next Book

JpegI’m now finishing my fifth book Let’s Talk About Reputation – 50 Ideas With A Profound Impact On Your Professional Future”. Since I want the ideas to spread as far as possible, this time it will initially be an ebook and then we’ll see what happens.

Here is the brief introduction to the book :

My Ambition With The Book:

The Lord’s Prayer: 56 words

The 10 Commandments:  297 words

The US Declaration of Independence:  300 words

The EU Directive on Export of Duck Eggs: 26.977 words

Inspired by these words by Folke Dahlqvist my ambition with this book is that it should add a lot of value to you and also be as short as possible. I don’t want anyone saying like Ambrose Bierce – ”The covers of this book are to far apart

This in not a ”How To Do – Book”, instead my ambition is to make you see the endless possibilities in knowing and expanding240914-Waterfront-0008 your Reputation. I see no other strategy with the same economic impact on the economy both for you as an individual and for a company as working with Reputation. Actually it has always been this way, but we have lacked the methods to deal with it as a strategy and expanding it. Or it might be that we have complicated things to much and it’s time to challenge some of the traditional management myths that has turned into truths.

”If you are sitting on a dead horse, the best strategy is to dismount. You could try to switch the rider, try to feed it or look at how other tribes are dealing with their dead horses, but the best strategy is still to dismount” – Dakota Indians. 

Of course, you are allowed to spread the ideas in this coming book, otherwise it would be counterproductive. By I will be grateful if you would name the source. So, for that reason, instead of a Copyright on this book I will have a Copy Right.

The book will be completed in January.

Courage

240914-Waterfront-0001-bw1-968x500Courage and Authenticity is the theme of a breakfast seminar I’m having in Stockholm together with Karin Sandin and Katy Caroan on the 22nd of January. We have made an interesting journey together for a couple of years working with Your Professional Reputation.

I’m often asked what has been important in all of my career shifts leading up to running my own company and for the last 10 years working as a Reputation Advisor. To me it has been about curiosity, the joy of discovering something new and a sense of urgency. And as I can see now, it took some courage.

One of my clients, Magdalena Bibik, an exciting entrepreneur, wrote the following after going through our process.

”The greatest surprise is the overwhelming courage that Your Professional Reputation brings to you. Once you know what others think of your work, you’re ready to take major leaps towards your goals! I’ve done it!”.

I have noticed this happening on several occasions and this might be one of the real powers of the concept. To become successful building on your unique perceived strengths, once you are aware of them. It’s all about changing your mindset from weaknesses to strengths and from history to the future.

You can register here for this breakfast seminar

Release The Beta Version Of Yourself

IMG_1565Many programs, like iCloud are released in Beta versions and are improved underway. It’s time for us all to be in a permanent Beta version with our business or careers. We see drastic changes today and never before has your expertise been out-dated so quickly.

It’s time for a continuous growth to expand your reputation and maximize your potential. Get out there, try out your ideas, since nothing great has been achieved by sticking with the status quo. Constantly challenge the mediocre and don’t just see things as they are, see things how they could be.

Have a fantastic 2015.

Reputation Management Offline

027 004Reputation management is often associated with building and protecting your individual reputation online. However important that is, it’s even more important to first be aware of your reputation offline and then build a strategy to put it online. 

To take the process in that order also means that you put online the things that your clients and employers are actually buying – You, Your Reputation and the Expectations that is tied to it. To be aware of and introduce these facts  in trustworthy way is Reputation Management at its best.

An Interview For Collaboration Superpowers

IMG_1563

A couple of weeks ago I was interviewed by Lisette Sutherland for her new book Collaboration Superpowers. It will be a very interesting book about the possibilities of remote working. 

My contribution was about my way of working without an office and the importance of Reputation. You will find the interview here. 

On this page you can also preorder her new book.

Who is doing the boasting

file8891339962348Jonathan Rick wrote the following in the magazine Fast Company:

“The problem with your bio is not the boasting, it’s who is doing the boasting”.

Here Jonathan catches the real strength in my work with Reputation. It’s not what you are saying about yourself, it’s how you are perceived by your professional network. Of course, it’s a big challenge to realize that your reputation is in the hands of others, but when you know what it looks like, you can take ownership of it and start expanding it. That’s the start of an exciting journey.

Exploring Reputation

240914-Waterfront-0008I stepped out of my own comfort zone ten years ago to be on the edge exploring the area of Reputation for individuals and the huge possibilities that it opens up. Driven by my curiosity and a sense of urgency I have been on this trip ever since. It has been worth every second of it since I see how it’s affecting the professional lives of so many.

I have met and keep meeting intriguing people who are contributing with many great ideas and in 2015 I aim to expand the business  beyond the four countries that we are now represented in.

Reputation Builds The Success Of Freelancers

PenguinsIn five years time there will be more people freelancing than being traditionally employed in the US and of course, the same trend will apply to Europe and other places. This is exciting times for entrepreneurs and working as a freelancer is a lifestyle where you can work in places where enjoy life, feel creative and stay focused. We will run small companies and sell our services globally. With today’s technology this will be powerful since these small companies can quickly join forces to create great stuff.

Let’s face it, people will buy from you, work with you or invest in you based on your reputation. To explore and expand every angle of your reputation is probably the best investment you will ever make. In today’s global market, you can’t afford not to take every opportunity finding the unique things that will give you competitive advantage.

You Will Always Be ValuedDSC02028

As a freelancer you will never be successful unless you are valued by others, since they are the people that will hire you, promote you, spread your message or applaud you. A great majority of the decisions about you are made when you are not present – the ’only’ thing present is your reputation. These are the moments when people are discussing if they will hire you for that exciting project or if they will invest  in you. It’s the moments when you are valued – all those crucial moments in your business life. You can to a much greater extent take control over this decision by knowing every part of your reputation – then expanding and promoting it in new ways.

What Your Clients Are Buying From You As A Freelancer

We see huge changes going on today where we are heading from experience to potential, from history to future. Your professional reputation is a very effective tool in handling this paradigm shift. Unanimous research from Harvard Business School, Stanford University and others all point at the same interesting fact:

IMG_1496”People are much more impressed by your potential than by your track record. It would be wise to start focusing on your pitch for your future, as an individual or as a company, rather than on your past — even if that past is very impressive indeed”

The reason why so many don’t use their full potential is that they are not aware of it. Yet it’s upon your potential that you are hired. When you know every angle of your reputation, you can expand it by building on your perceived strengths to fully utilize your potential.

Reputation affects every corner of your business and work-life and is your highest valued possession. People will buy from you, work with you or invest in you, based on your reputation. It’s the cornerstone of your economy in the years to come.

I Just Love Working With Entrepreneurs

I must admit that I love working with entrepreneurs. They are often on the edge where their passion and ambition join forces to create great stuff, they make things happen and know their Next Big Thing. They are the experts that fully live and utilize their reputation to attract new exciting collaborations and profitable clients. One of my clients, Magdalena Bibik, wrote the following comment on LinkedIn after working with her reputation:45409-6288f5b9b4964b56bddd52add4059eea

”The greatest surprise is the overwhelming courage that knowing your reputation brings to you. Once you know what others think of your work, you’re ready to take major leaps towards your goals! I’ve done it! The best piece of business advice ever”

There is an ongoing reputation revolution that will affect your everyday business and work life and it opens up new effective ways to attract new clients. People who are freelancing have reimagined work and as a freelancer you are your reputation. It’s very seldom that you can show such an economic impact from one single strategy as you can do working with your Reputation.

Do We See Our Strengths As Just Buzzwords?

PenguinsWhat has surprised me is that we have such a hard time accepting and introducing our strengths and why some call them just buzzwords. At the same time we see our weaknesses as real and so easy to accept. Tom Peters who has written many great things about management put this on Twitter:

“If I see the term soft skills again I’m going to barf. Those are the HARD SKILLS – those that effectuate results”.

Is it really these that some call buzzwords – things that makes such a profound impact on our reputation.

We are often focusing on our weaknesses and call them our development areas. Since I haven’t met a single person yet who has become successful on her weaknesses, I think it’s time to change focus to our perceived strengths and unique qualities as our most important area to expand. It’s much more fun, effective and will have a profound impact on your reputation. The circumstances causing your weak spots is something to put on your ”stop doing list”

Can You Stand Out With Your Expertise Today?

bildCan you stand out ”only” with your expertise and track record today? Of course, it is possible, but it becomes harder every day when your expertise get out-dated so quickly and other factors become decisive.
Never before will so many graduate from universities and it will not any longer give you a competitive advantage. But you can stand out in other ways by combining your perceived strengths, talents, potential and unique qualities that form your reputation and introduce them in new ways.
You can download my article (in Swedish) from Pharma Industry here

Time To Say Goodbye To Employment History

file5751250009300Is it time to say goodbye to employment history? Great jobs are not filled by people sending in their CVs. They are filled by people with a strong reputation willing to expand it by building on their strengths, constantly learning and taking bold risks  to go after something great.

By knowing and expanding their perceived strengths they realize and utilize their full potential and are looking for What’s Next. It’s time for a mind shift from looking at the history to making history.

Relaunching Let’s Talk About Reputation

5d16c62c-1940-11e4-8e5e-12313d1c3a13-large Next year I will relaunch “Let’s Talk About Reputation” that started off in London. This will be roundtable discussions focusing on the new and exciting possibilities tied to your professional reputation as an individual and how this can affect the company.

The number of participants will be limited to 8-10 on each occasion. It will be both open events but can also be tailor made for management teams, boards of directors – or the team that you want to put together for these occasions.

Doing The Impossible?

file1041276597363I got a mail from one of my connections on LinkedIn, David Moody, a consultant in Brisbane, Australia who often shares and have interesting comments on my updates. He wrote:

“You are doing the impossible Per – you are pointing to the very hub, the heart of all things for business, for consultants for everything”.

Thank you David, it makes me proud and, yet it’s very simple and natural. Your Professional Reputation is your most valuable and highest valued possession and it’s in focus within every aspect of your business and work-life. It has a profound impact on your professional future.

Impossible? I think it’s just a question of a very important mind shift since almost everyone that we meet agrees upon that reputation is crucial to their success, but surprisingly few are aware what their own reputation looks like or the huge opportunities that it opens up.

Your reputation will, without any doubt, decide who your clients, employer or investors will listen to, trust – and choose. So – the vital question remains – do you know every aspect och your professional reputation.

And, again David – thank you for the challenge! I will try to live up to it.

Those Crucial Moments

blog.LIA great majority of the decisions about you are made when you are not present – the ’only’ thing present is your reputation. These are the moments when your employer is discussing whether they will hire you or if people will invest in you. This is when you are valued – all the crucial moments in your career or business life.

You will never be successful unless you are valued by others, since they are the people that will hire you, promote you, spread your message or applaud you. You can to a much greater extent take control over this process by knowing every angle of your reputation.

It’s that simple – and that hard. And it’s fun

The Impact Of Reputation

file5871313272228It’s very seldom that you can show such an economic impact from one single strategy as you can do with Reputation. New perspectives will open up in today’s business life and the profits will be substantial.

Research from Weber Shandwick shows that 60 percent of a company’s market value depends on its reputation and half of this is tied to the reputation of top executives. 90 percent of investors state that they base their decisions on the reputation of top executives and the expectations that this creates.

In spite of this, top executives are as unaware of their reputation as the rest of us.

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